Commercial Growth · GTM Strategy · Revenue Leadership
Revenue is the outcome.Strategy is the engine.People build both.
I'm Juan — an executive commercial leader with 10+ years building revenue systems across FMCG, Healthcare, HRTech, Social Enterprise and Professional Services. Confident on the boardroom side. Human on the team side.
FMCG •
Healthcare •
HRTech •
Social Enterprise •
Professional Services •
FMCG •
Healthcare •
HRTech •
Social Enterprise •
Professional Services •
FMCG •
Healthcare •
HRTech •
Social Enterprise •
Professional Services •
FMCG •
Healthcare •
HRTech •
Social Enterprise •
Professional Services •
Operating record
Results that compound, not headlines that fade.
+70%
Revenue growth led
+30%
Sales lift, FMCG portfolio
50k+
Units sold, new SKU launch
10+ yrs
Cross-industry leadership
Selected work
Three businesses. Three turnarounds.
Building a commercial engine? Let's talk.
I take a small number of advisory and executive engagements each year. The first conversation is always free.