Scaling Operations & Performance at Jobstreet by SEEK
- Lead generation volume
- End-to-end acquisition efficiency
- Operational output per agent
The organization aimed to maintain aggressive growth targets in a highly competitive market. We encountered critical bottlenecks in lead conversion efficiency and identified significant variations in performance across acquisition channels, hindering our ability to scale effectively.
We pivoted from a reactive operational model to a proactive, data-driven acquisition strategy. The core of the transformation was leveraging process standardization and team specialization to eliminate operational friction and unlock latent capacity.
Pipeline Optimization — refined lead qualification and verification criteria to ensure higher-quality intake and minimize wasted effort.
Performance Rituals — established structured, data-backed coaching rhythms to lift individual agent productivity and close skill gaps in real time.
Cross-Functional Alignment — restructured team formations from data scraping to target acquisition, streamlining the customer journey and ensuring seamless hand-offs.
Validated against agreed KPIs.
"Sustainable, high-velocity growth is not accidental — it is the direct result of a performance-oriented culture anchored by rigorous, scalable operational processes and disciplined, data-backed decision-making."
— Juan Firmansyah