Selected work
A decade of commercial work, told through the wins and the systems behind them.
Each case study follows the same structure: snapshot, problem, approach, execution, results, and the lesson I carry forward. No fluff. No vanity.
01 · HRTech · SEEK Group · 2025 — 2026
Scaling Operations & Performance at Jobstreet by SEEK
The organization aimed to maintain aggressive growth targets in a highly competitive market. We encountered critical bottlenecks in lead con…
+61% Acquisition growth in a single month, via targeted outreach & qualification refinements+16.3% Productivity gain through better lead-to-agent ratios and optimized workflows
02 · Healthcare · B2B SaaS · 2022
GTM launch for a healthcare platform
A clinical software platform had product-market signal but no commercial discipline: undefined ICP, demo-led selling, no pricing model, and …
+70% ARR growth in first 12 months−45% Average sales cycle (from 9 to ~5 months)3.4x Pipeline coverage by Q4
03 · HRTech · SaaS · 2021
Building a partner channel for an HRTech scale-up
Direct sales had hit a ceiling in mid-market. The company needed leverage without burning runway on more reps. Past partner attempts had fai…
32% Of new ARR sourced via partners within 9 months24 Active certified partners across APAC+22% Win rate on partner-co-sold deals vs. direct
Professional trajectory
Where I've operated.
- 2025 — NowBusiness Development Specialist · Operations & Acquisition LeadGorryWell · Jobstreet by SEEK · Jobstreet Express (SEEK group), Jakarta
- 2024 — 2025Senior Business Development AssociateNaluri — Employee Health & Wellness, Jakarta
- 2023 — 2024Business Development ConsultantKrealogi (MSME enablement, by Du Anyam), Jakarta
- 2018 — 2023Business Development Officer → Coordinator → Manager → SpecialistDu Anyam (Social Enterprise · Indonesia), Jakarta
- 2015 — 2017Sales & Marketing Trainee → Assistant Brand ManagerPT Kapal Api Global (FMCG · Consumer Goods), Jakarta